Linda’s keynote set the perfect opening for our Franchise Convention.

-Liliana Esposito, CCO, Wendy’s

Linda gave a stellar keynote that made the day!

-Andy Sernovitz, CEO,

Linda is simply a world class speaker.

-Jeffrey Hayzlett, Chairman, C-Suite Network

One of the best keynotes we’ve ever had.

-Matthew Upchurch, Chairman & CEO, Virtuoso, Ltd

Advertising Hall of Famer

Linda Kaplan Thaler

Linda Kaplan Thaler is responsible for some of America’s most famous, relevant and touching  advertising campaigns in the industry, including the Aflac duck and the daring “Yes, Yes, Yes” campaign for Clairol Herbal Essences. She has authored and composed jingles that are among the industry’s gold standard, including “I Don’t Wanna Grow Up, I’m a Toys ‘R’ Us Kid,” and “Kodak Moments.” Linda is an accomplished theatrical improviser, with a degree from the acclaimed Upright Citizen’s Brigade, and leads improvisational sessions for corporate meeting around the country.

Linda is also a celebrated author and television personality. Her collaborations with coauthor Robin Koval have all become national bestsellers, including “The Power of Nice” and their newest bestseller, “GRIT to GREAT,” which has been listed as one of the top business books for 2015.

Accolades for Linda’s Talks 

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Creative Highlights

Linda holds numerous Clio Awards and Cannes Lions for her ground-breaking advertising campaigns, and spearheaded the much acclaimed viral "Imagine" video for the ADL, which garnered a special showing at the White House for President Obama.

Media Reel

Check out my sizzle reel of what I’ve done and where I’ve been over the last several years. I hope you all enjoy!


The Kaplan Thaler Group created that feisty little duck. Here’s one of my classic faves with the incredible Yogi Berra.


Hillary Clinton and Mother’s Day

I was thrilled to be on the 2008 advertising team for Hillary Clinton while writing this Mother’s Day video, narrated by, of course, Chelsea Clinton.


ADL | Imagine

This viral film for the Anti-Defamation League was a joy to work on. Garnering over a million views within the first week, even the White House hosted a special viewing with President Obama.

Toys ‘R Us

“I Don’t Wanna Grow Up, I’m a Toys ‘R Us Kid” was the very first jingle I composed, and I’m thrilled so many folks still sing it today. This spot featured adults who never wanted to grow up either!

Herbal Essences and Jay Leno

You know your campaign is working when late night tv spoofs it! Here’s a funny take on our outrageous “Yes! Yes! Yes!” campaign for Herbal Essences shampoo.


My husband, award-winning composer, Fred Thaler, and I, as lyricist, wrote the theme song for the hilarious Fox sitcom, “Roc,” starring the incredibly talented Charles Dutton.

Girls Scouts | Blue Sky

Working on this Girl Scouts campaign was a labor of love for us at Kaplan Thaler, helping to promote the importance of keeping teen girls interested in math and science pursuits.



Through the years, Fred and I have created so many songs and films for the United Jewish Appeal. This one is definitely a favorite.


Dear Old Dad

I composed, created, and performed this Kodak commercial in honor of my dad’s 65th birthday. And yes, my dad was very moved when he saw it on tv!


Virtuoso Travel Week 2016 Keynote Address

One of my recent talks – enjoy!

New Campaign for Extended Fertility

Thrilled to launch our “eggsy” new campaign for Extend Fertility, a renown egg freezing service. No more stress about ur biological clocks ladies!

Best Selling Books

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